It was a very informative forum that gave me insight into the direction Saudi Arabia is aiming for.

Saudi Arabia has a unique history and culture, and if it can create innovation in an industry that combines its unique history and culture, 

I believe it can create a very strong business model, although of course this is extremely difficult.

For example, they will spread their defensive stone houses, traditional cool and UV-protective fashion, and their spirit of hospitality overseas.

Japan had forgotten its own culture in its pursuit of a Western lifestyle, but recently it has regained the beauty of its own culture and is now spreading it overseas.